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About us

Mercy Plaza Rent is a reputable Ethiopian real estate and property rental enterprise specializing in the development, management, and leasing of premium residential and commercial buildings across Addis Ababa. Established formally in 2009 E.C, the company builds on over three decades of construction and business experience through its founder, Ato Solomon Alemseged, an accomplished

entrepreneur known for quality-driven projects and responsible corporate governance.The company currently operates multiple high-value residential and mixed-use buildings in Bole and Yeka Sub-Cities, all of which maintain near-full occupancy and strong rental demand. Through its efficient management structure, strong financial discipline, and ethical business conduct, Solomon Alemseged Building Rent has built a solid foundation for sustainable growth. With no debts, strong cash flow, a proven track record, and ongoing expansion into high-end developments, the company remains well-positioned to deliver on its long-term vision of becoming a leading real estate brand in Ethiopia and the African region.


To become one of Ethiopia’s and Africa's most trusted, innovative, and customer-focused realestate developers by delivering accessible,

modern, and sustainable housing and commercialsolutions.

To create long-term value through high-quality construction, efficient property management, advanced technology, and competent personnel while contributing to Ethiopia’s economic development through reliable and ethical real estate services.

  • Excellence in service and product quality
  • Efficiency, punctuality, and consistency
  • Integrity, fairness, and transparency
  • Compliance with laws and regulations
  • Employee welfare and professional growth
  • Environmental responsibility
  • Respect, diversity, and inclusion

Enhance Your Living Experience

At Asier, we don't just build structures; we build trust. Our integrated approach—combining general trading with specialized construction and real estate—allows us to control quality at every stage.

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Explore New Developments

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Meet Executive

Meet our dedicated team

Experienced professionals building your future

Solomon Alemseged

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the real estate strategies, marketing, and customer experience.

Joseph Gudeta

Chief Development Officer

Our team of experienced professionals, led by Mich Stark as CEO, is dedicated to delivering exceptional results in the real estate industry. With Mich's multi-year experience as Commercial Director in the software industry, he has helped the company to get where it is today.

Aline Turner

Chief Development Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house agents and looks after the community of thousands of agents.

Iris Joe

Chief Operations Officer

Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.